Wine

Sturgis Area Chamber

The City of Sturgis is defined by its duality. It sits on the borderlands between the Black Hills and the prairie – serving as both a mountain town and a ranch community. By all accounts, our town is a rural one with just 6,700 residents and, yet, our resources and infrastructure stretch each year to accommodate the 400,000 to 600,000 guests who attend our annual motorcycle rally. This dichotomy is replicated in our diverse population of creative intellectuals and pragmatic entrepreneurs. We find harmony in the differences, not separation.

Great schools. Safe neighborhoods. Growing economy. World-class public recreational space. Stunning landscapes.

This town is special. And we’re making concerted efforts to make sure we remain an ideal place to work, play, and live.

-   Heidi Kruse
Executive Director